Core disciplines: Experiential marketing, Integrated marketing, Promotional marketing, Shopper Marketing

One of the Top 30 most viewed agencies for 2017

Tweet : Mar 14th 2018 17:42
We’re so grateful for all the positive messages posted following the big reveal of our film to launch the McLaren Senna. Have you seen it yet? Watch it here: #McLarenSenna #npinit #carnage_film #piggylines
Tweet : Mar 7th 2018 15:42
@worldofinitials is delighted that the McLaren Senna dynamic reveal film is launched! Watch it here:
Tweet : Mar 7th 2018 10:52
Jamie Matthews, CEO of Initials, shares his thoughts on what Open Banking means for brands and consumers. Read it on Business Advice here:
Tweet : Feb 28th 2018 13:21
Our New Tropicana Essentials - Beat The Yawn Campaign kicked off this morning at Waterloo Station. Check it out if you are passing through the station tomorrow morning or find out more here: @worldofinitials #listentoyourbody
Tweet : Feb 21st 2018 16:34
If you missed Richard Barrett's article published in @AW360views on the lost art of collaboration, Read it here: #worldofinitials #thoughtpiece #collaboration
Tweet : Feb 13th 2018 14:57
Richard Barrett, MD at Initials shares his thoughts on how agencies and brands can mutually benefit from closer collaboration #worldofinitials #thoughtpiece #collaboration
Tweet : Feb 9th 2018 09:57
If you missed @jamcmatthews Matthews’ article published this week in @FourthSource on the art of using winning experiences to drive impact on social media. Read it here: #worldofinitials #sociamedia #thoughtpiece
Tweet : Feb 9th 2018 09:56
RT @Acuity_PR: Find out how to 'Close the Gap Between #Clients and #Agencies' from Richard Barrett, Managing Director at @worldofinitials v
Tweet : Feb 6th 2018 15:37
Great initiative, great artist! @VicLeePrints #worldofinitials #mural #wallart
Tweet : Feb 6th 2018 11:24
RT @Acuity_PR: Jamie Matthews CEO of @worldofinitials explains how to get your #brands ‘tipped for the top’ on #socialmedia via. @FourthSou
Tweet : Jan 31st 2018 15:30
@jameson1969, CEO of Initials, shares his thoughts on the art of using winning experiences to drive impact on social media You can read the full article here #worldofinitials #socialmedia
Tweet : Jan 30th 2018 16:09
RT @MAA: Congratulations to #DoDifferent Award Finalists @JWT_London @Third_City @bbdperfectstorm @worldofinitials @brandanddeliver
Tweet : Jan 30th 2018 15:48
Initials are thrilled to be shortlisted as Finalists in the MAA 2018 #dodifferentawards for our Walkers Crisp Sarnie Club activation. Fingers crossed we can add to our ever growing trophy cabinet! You can find out more about our campaign below...
Tweet : Dec 7th 2017 13:28
The Strongbow Archer makes @Campaignmag Top 10 Live Experiences 2017! #strongbowuk #worldofinitials #liveengagement #radiox
Tweet : Nov 22nd 2017 15:26
A great piece for @GMAinsight by Jamie Matthew’s on the challenges facing the CMO of the future
Tweet : Nov 17th 2017 08:31
RT @fitkitbodycare: We've just reached 5000 Followers!! Thank you all for being a fantastic part of the Fit Kit community.
Tweet : Nov 15th 2017 11:05
We've been nominated for the 2017 Creative Drum Awards ????More details in the link below ???????? @AwardsCreative #DrumCreativeAwards
Tweet : Oct 27th 2017 13:39
RT @Acuity_PR: Micro is mighty. @worldofinitials' Rachel Jackson talks micro-influencer #marketing on @Adweek #Infl
Tweet : Oct 20th 2017 17:10
RT @MobileTechnik: .@worldofinitials getting v excited ahead of #creative camapign winner annoucement @FMBEAwards @TroxyLondon
Tweet : Oct 20th 2017 17:09
Pleased to announce we won the silver 'Most Creative Campaign' FMBE award for our Barmy for
Tweet : Oct 17th 2017 16:42
RT @MobileTechnik: Gd luck to @FXP_EMEA @worldofinitials @JCDecaux_UK @MKTG_UK @PopcornPR @WassermanX @Wooflondon @KaperLondon 4 @FMBEAward
Tweet : Sep 22nd 2017 11:11
RT @TheSupperClubUK: We are joined by Nick Thistleton, Jamie Matthews, Nicholas Gill and Richard Chapman of @ecipartners on the panel at to
Tweet : Sep 8th 2017 09:50
RT @Eventmagazine: .@strongbowuk erects giant archer by @worldofinitials at Victorious Festival
Tweet : Sep 8th 2017 09:50
RT @MAA: Influencing the influencers: turning Gen Z insight into brand success. @worldofinitials
Tweet : Sep 1st 2017 15:45
We have been shortlisted for this years Event Awards for our activations with @walkers_crisps
Tweet : Jun 7th 2017 11:50
We're ready for festival season! Come visit The Strongbow Yard at Isle of Wight this weekend
Tweet : Jun 2nd 2017 14:47
9 months of planning and we're now live! Pepsi Max Fan House at UEFA Championships league
Tweet : Apr 6th 2017 13:21
What does the agency of the future look like? Read more here
Tweet : Apr 6th 2017 10:55
Initials Fundraising Bake Sale!???????????? Our lovely magsforan is starting in Malin Head, Ireland
Tweet : Mar 22nd 2017 09:07
Walkers support the Foxes with special “Cheers and Onion” packs! Read more about the activation
News : Sep 3rd 2014 by Jamie Matthews
The agency won the account following a competitive five-way pitch. Initials will be responsible for creating and implementing a multi-channel... read more
News : Nov 15th 2012 by Jamie Matthews
We have been nominated again for Marketing magazine's Agency of the Year 2012.
News : Nov 30th 2011 by Jamie Matthews
Initials has again been nominated for Marketing magazine's 2012 Agency of the Year. Results are expected in December.
News : Nov 10th 2011 by Jamie Matthews
INITIALS won 6 different IPM awards this year, including 2011 Agency of the Year.In total, 17 industry Awards have been won in 2011.

Pepsi Max - Fan House Powered By Passion
Pepsi Max
Fan House Powered By Passion
Experiential marketing
We were out supporting UEFA Champions League supporters in Cardiff for the weekend.
Aug 15th 2017 12:31:54
Walkers - Are You Barmy For A Sarnie?
Are You Barmy For A Sarnie?
Experiential marketing
In honour of this crisp/sandwich union we’ve opened the Walkers Crisp Sarnie Club!
Sep 14th 2016 10:51:46
Quaker Oats
Experiential marketing
In January we took to the road with Quaker to help people discover the power of oaty goodness.
Jun 1st 2016 13:46:56
Dulux - ECOBUILD 2016
(Akzo Nobel)
Experiential marketing
We helped Dulux build the award winning Green Building Council's Sustainable Stand at EcoBuild 2016.
Jun 1st 2016 12:52:05
Brand Activation, Experiential marketing
Check out our 'mobile first' live engagement experience – who will you choose : Batman vs Superman?
Mar 23rd 2016 15:09:30

Case studies

Interact with INITIALS