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Dragon Rouge

Core disciplines: Brand Activation, Brand strategy, Branding / design, Innovation/NPD/Service Design

Tweet : Today about 14 hours ago
Weight Watchers loses weight to become @ww_uk - but how will consumers refer to the brand (via @BBCNews) https://t.co/9tRR2yYhsb #weightwatchers #ww #bodypositive #branding #rebrand https://t.co/OoBE1gL9bI
Tweet : Sep 24th 2018 16:45
Can music and radio tempt shoppers into stores - the power of @asda, @IKEAUK, @SUBWAY and @HSBC_UK's on-premise broadcasting https://t.co/FSaJ3GNwNr (via @CreativeReview) #radiobrand #brandradio #brandbroadcasting #brandstrategy #creativereview
Tweet : Sep 24th 2018 11:07
Keeping up with #GenZ - our Associate Director Consumer Brands, Rosie Brodhurst-Hooper shares some thoughts on how brands can prepare for the next generation of consumers #GenerationZ #branding #brandstrategy #insights #consumerinsight https://t.co/IlNJsIFfP9 https://t.co/AkQ8Lkx4c6
Tweet : Sep 24th 2018 08:44
Putting @PSG_inside on a global stage - check out our work on our new website: https://t.co/dGYVYRgtUA #branding #design #branddesign #revonsplusgrand #dreambigger #psg #parisstgermain https://t.co/kHrud8oh5i
Tweet : Sep 23rd 2018 09:28
Check out our @dbaHQ gold award-winning work for @Danone's #Lightandfree on our new website https://t.co/p6hQ4Qt7Me #danone #dbadeas #dba #designeffectiveness https://t.co/ydUK0G9p4g
Tweet : Sep 22nd 2018 09:26
Reinstating @organixbrands as the leading organic baby food and snacks brand - check out our work on our new website https://t.co/f3jlvJf8h6 #organix #babyfood #infantnutrition #branding #design #branddesign #packaging #packagingdesign #dragonrouge https://t.co/3b7ZTE9Ttd
Tweet : Sep 21st 2018 12:15
Check out our latest work for @Genesis_Care as we revamp their #brandexperience, readying the brand for global expansion- now live on our new website https://t.co/tMq1gWeXQv #branding #brandstrategy #brandidentity #branddesign https://t.co/ZZyV8XudqT
Tweet : Sep 21st 2018 08:28
Even more budget than @AldiUK and @LidlUK? @Tesco launches its second Jack's store - but it's not the only one in the race? Who will win the race to become the cheapest? (via @guardian) #retail #retailbrands #tesco https://t.co/7ZttRSTKJb https://t.co/pgvmxMjxFV
Tweet : Sep 20th 2018 16:30
A gym in the sky: @Qantas dreams big for its London-Sydney flight - https://t.co/L6V3obFHjH #qantas #gymonaplane #airlines #airlinesexperience https://t.co/wQLaKyCbdz
Tweet : Sep 20th 2018 12:49
The role of #nostalgia in #branding - @Sony unveils mini #PlayStation Classic console launching soon https://t.co/zoOrJ77qaL #90sVibe https://t.co/M2xLp5RqOt
Tweet : Sep 20th 2018 11:03
Confidence through clarity - check out of work for @atkinsglobal's advisory firm @AtkinsAcuity https://t.co/xPHA6idRRI #branding #brandstrategy #brandidentity #corporateidentity #naming #dragonrouge https://t.co/A97yuPyn29
Tweet : Sep 19th 2018 16:47
Instagram Stories rolls out in-app shopping globally - @marksandspencer, @Zalando and more https://t.co/O13vVkdLVT via @thedrum #instagram #instagramstories #instashop https://t.co/TVakK4mnWs
Tweet : Sep 19th 2018 14:39
Check out our work for @AllenOvery - the world's most advanced law firm https://t.co/bBc3eHG0p8 #branding #brandstrategy #lawfirm #lawfirms #brandidentity #magiccircle https://t.co/UKdFtc7s9v
Tweet : Sep 19th 2018 11:03
Category escapology - how brands are breaking out of their core market - some examples from @Heineken_UK, @JLR_News, and @CampariUK in @MarketingWeekEd this week https://t.co/DyghefL5Wn #brandstretch #brandstrategy #innovation https://t.co/8z58Fs8GVn
Tweet : Sep 19th 2018 07:30
Is #aquavit back in fashion again? @DrinksIntMag's @HamishSSmith discusses the activity from players such as Arcus and the global interest in aquavit cocktails. https://t.co/5jPCORKuOO #aquavitcocktails #cocktails #arcus #linie #linieaquavit #scandinavia https://t.co/g8Y4Ky7D3E
Tweet : Sep 18th 2018 17:01
Independent in structure and in spirit - check out our work for leading Luxembourg law firm Elvinger Hoss Prussen on our new website https://t.co/w4BGvSGgwB #lawfirm #lawfirms #luxembourglaw #branding #brandstrategy #lawfirmsbranding https://t.co/Y1zeop4lsP
Tweet : Sep 18th 2018 15:00
The entire city of Paris, where our headquarters lie, will be completely car free on October 16th. If you live in Paris and get rid of your car, you can claim benefits of around $700 to buy a bike or public transport pass. Imagine your city without cars! https://t.co/BxhgzlrU0h https://t.co/mVj6fw9IQ1
Tweet : Sep 18th 2018 12:00
Building on the past to create Trusted Solutions for the future - check out our work for global coatings supplier @HempelDecoME on our new website https://t.co/zbprBBZBeu #branding #brandstrategy #brandidentity #hempel #dragonrouge https://t.co/mtRSYShnK8
Tweet : Sep 18th 2018 08:37
The @CocaColaCo 'in talks' with @Aurora_MMJ over cannabis-infused drinks - the new 'recovery drink'? https://t.co/bsLt0b6rub #cannabis #cannabisdrinks #MedicalMarijuana #totalbeveragecompany #cocacola (via @BBCNews) https://t.co/AeGpq0ZLi5
Tweet : Sep 17th 2018 07:15
Believe in #copywriting - it's only crazy until you do it - some thoughts on @Nike and @jlandpartners being brave with copywriting to good effect in @CreativeReview this week. #nike #JohnLewis #creativereview https://t.co/FJ6AyBPa5w https://t.co/eYsJkMZ3xm
Tweet : Sep 16th 2018 16:30
Is the end near for flavoured e-cigarettes? What next for the e-cigarette brand owners? Matthew Harper of @Forbes magazine shares some thoughts. #ecigarettes #ecigs #vaping #ecigarettebrands #Forbes https://t.co/EKQkP9HJDN
Tweet : Sep 16th 2018 09:30
The @CocaColaCo inks deal with the @premierleague in first multi-brand sponsorship - its biggest sponsorship agreement in the UK – as it looks to promote its multi-brand strategy and “accelerate growth” of its low and no-sugar variants. #CocaCola https://t.co/WrNWOEUDo2 https://t.co/rKgClKPJgd
Tweet : Sep 15th 2018 14:15
Apple's entire iPhone XS event in 8 minutes (via @businessinsider) From rolling out the iPhone XS, XS Max, and XR to displaying a new version of the Apple Watch, here's everything that happened at Apple's September event in eight minutes. #apple #iphone https://t.co/LQULiKrh3n https://t.co/mOYW9rpkPG
Tweet : Sep 15th 2018 09:00
Brewing up a fuss - is this new advertising simply too much from @BrewDog - displaying its flagship Punk IPA compared against other beer brands https://t.co/GwQetKIZjT #beer #beerbrands #brewdog #advertising # https://t.co/SohjBlQF8w
Tweet : Sep 14th 2018 14:15
House of Debenhams? Merging @houseoffraser and @Debenhams has been discussed at board level, a @SportsDirectUK director has revealed. #merger #houseoffraser #debenhams #sportsdirect https://t.co/Lh539ynyO8 https://t.co/zafI6MO9xm
Tweet : Sep 14th 2018 10:48
Our Global Creative Director Kheireddine Sidhoum of @DragonRougeFR shares the story of our brand identity for the #2024 #ParisOlympics, - this has caught on around the world in everyday life, including @KMbappe! #Paris #Paris2024 #olympics #olympicbranding https://t.co/87Ts4s12be https://t.co/pSbG3pW2Vu
Tweet : Sep 14th 2018 07:15
Check out our latest work for @Perrier Juices on our @creativebrief site #Perrier #branding #packaging #drinksdesign #dragonrouge https://t.co/mOxvQ24WSs - https://t.co/ztCJ05XwkM https://t.co/q04KOoKNel
Tweet : Sep 13th 2018 13:00
Sound appeeling? Apeel–a startup that creates a coating for fruit and vegetables that dramatically extends shelf life–expands its retail partnerships, it’s proving a viable player in the fight to reduce food waste. #foodinnovation #packaging #shelflife https://t.co/Kn7O15PNwV https://t.co/D5mcCdCdTx
Tweet : Sep 13th 2018 08:27
Great to see our new brand identity for @losclive Lille Football Club @losclive_EN live on the road on the players tour bus #lille #losc #sportsbranding #footballbrands #footballbranding #sportsbrands https://t.co/DfrN6GjZpH
Tweet : Sep 8th 2018 11:05
How could Sports Direct’s House of Fraser buyout affect the brand? - https://t.co/K62t8yHwOp #branding #strategy #retail https://t.co/DGHGjzulRS
News : Feb 22nd 2018 by James Byrne
Dragon Rouge is shortlisted for Design Effectiveness Award for work on Danone Light & Free.
News : Feb 22nd 2018 by James Byrne
DRAGON ROUGE WINS A GOLD DBA AWARD FOR ITS WORK ON THE DANONE LIGHT & FREE BRAND CREATION. WE ARE DELIGHTED TO WIN THE BIGGEST DESIGN PRIZE!
News : Jan 29th 2018 by James Byrne
Dragon Rouge has been appointed by Media Prima Television to handle its branding initiatives in 2018 - http://bit.ly/RebrandMediaPrima
News : Aug 17th 2017 by James Byrne
We will be speaking at the Sustainable Brands Conference in Copenhagen, October 30th-November 1st 2018. We very much hope to see you there!
News : Feb 4th 2014 by Geraint Jones
We have been shortlisted for both the 2014 Transform Awards & the 2014 Marketing Design Awards for our work with Moscow Exchange & Danone
News : Nov 18th 2013 by Meyric Rawlings
Come and see us at the Sustainable Brands Conference, London, 18th - 19th November 2013
News : Sep 19th 2013 by Meyric Rawlings
Design and Desire, 100% Design, 19th September, 5pm. We'll be in a panel discussion on design, business and influence.
News : Apr 9th 2013 by Meyric Rawlings
This week we celebrated the launch of our new book Business is Beautiful looking at the art of a successful business http://bit.ly/14Mc3Vu
News : Feb 4th 2013 by Meyric Rawlings
Our spring seminar programme is revealed. From brand futures to brand architecture come and share your thoughts http://bit.ly/1153kMG
News : Sep 1st 2012 by Meyric Rawlings
We worked with The Grocer to come up with design concepts transforming milk into an energy and sports drink.
News : Aug 30th 2012 by Meyric Rawlings
Our next Dragon tale event is presented by psychologist and broadcaster, Claudia Hammond, presenter of All in the Mind & Mind Changers.
News : Jul 18th 2012 by Meyric Rawlings
Dragon Rouge creates SWIFT a new corporate communication standard for engaging the stakeholder community.
News : Jul 11th 2012 by Meyric Rawlings
We've set the dates for the next two Dragon Tales - 13 September with Claudia Hammond and 15 November with Leo Hickman.
News : Jun 27th 2012 by Meyric Rawlings
We began work this year to evolve The QCA brand, focusing on their positioning, visual identity and tone of voice.
News : Jun 5th 2012 by Meyric Rawlings
The London event is being launched with specific initial support from Unilever, Dragon Rouge, Forum for the Future and SustainAbility.
News : Apr 24th 2012 by Kerry O'Connor
Savera Dairy wins best newcomer dairy brand. Dragon Rouge worked to bring the UK's first branded dairy Indian range to market.

GenesisCare - Creating the Future of Care
GenesisCare
(GenesisCare)
Creating the Future of Care
Brand Activation, Brand strategy, Branding / design
Relaunching GenesisCare, one of the leading providers of cancer and cardiac services globally.
Sep 21st 2018 08:17:10
Perrier Juices - Perrier extends its brand territory to natural beverages with low calories
Perrier Juices
(Nestlé Waters)
Perrier extends its brand territory to natural beverages with low calories
Brand strategy, Branding / design
Perrier extends its brand territory to natural beverages with low calories
Sep 5th 2018 15:15:08
The Laughing Cow - Laughing Cow USA redesign
The Laughing Cow
(Bel Brands USA)
Laughing Cow USA redesign
Brand strategy, Branding / design
The Laughing Cow releases new on-the-go cheese cups with North American redesign
Aug 21st 2018 07:48:31
Joyfills Oreo/ Joyfills Cadbury - Mondel?z introduces Cadbury and Oreo Joyfills biscuit range
Joyfills Oreo/ Joyfills Cadbury
(Mondelez International )
Mondel?z introduces Cadbury and Oreo Joyfills biscuit range
Brand strategy, Branding / design
Dragon Rouge has created the brand identity for Cadbury and Oreo's Joyfills NPD, just launched in UK
Aug 14th 2018 08:20:44
Light & Free - New brand identity for Danone Light & Free by Dragon Rouge
Light & Free
(Danone)
New brand identity for Danone Light & Free by Dragon Rouge
Brand Activation, Brand strategy, Branding / design
Dragon Rouge creates a compelling brand identity for Danone Light & Free in France.
Jun 26th 2018 15:28:10

Case studies


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