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Dragon Rouge

Core disciplines: Brand strategy, Branding / design, Innovation/NPD/Service Design

One of the Top 30 most viewed agencies for 2016

News : Feb 22nd 2018 by James Byrne
Dragon Rouge is shortlisted for Design Effectiveness Award for work on Danone Light & Free.
Tweet : Today about 1 hour ago
#Casestudy – Strong, highly identifiable, minimalist brand codes that can be geared to every coffee segment is at the heart of the @CarteNoireUK identity – https://t.co/vIyTMBB8E6 #coffee #colouriskey #branding https://t.co/DNY3Ft3R6z
Tweet : Jan 16th 2018 12:16
#Casestudy – @MyASICS believes in finding harmony between the body and mind and that sport is key for a healthy body, so we chose to celebrate movement in the design of their new headquarters in Montpellier, France – https://t.co/6A4jhQyVvc #sport #movement #branding https://t.co/D59sgbfi6o
Tweet : Jan 16th 2018 07:43
#Casestudy – To address the needs of @PSG_English, we created the new positioning ‘Dream even bigger’ with the aim of giving this ambitious club a purpose – https://t.co/VXxNdNl8fi #dream #football #psg https://t.co/aUeAPgTy4T
Tweet : Jan 15th 2018 12:04
#Casestudy – The owners of @VOYAbeauty invited Dragon Rouge to help them establish a distinct, premium brand identity and positioning. Fans of VOYA include @CameronDiaz, @VictoriaBeckham and @MichelleObama – https://t.co/QelzFwaJof #skincare #luxury #design https://t.co/zqP7mVBC7e
Tweet : Jan 14th 2018 11:03
#Casestudy – Wanting to translate their philosophy for relaxed and stylish hospitality to the UK market, Hong Kong based @SwireHotels approached us to create Chapter Hotels – https://t.co/1LlcejzAPI #boutiquehotels #design #insight https://t.co/wAp6fvUTz5
Tweet : Jan 13th 2018 16:11
#Casestudy – We took on Mayor of Paris, Anne Hidalgo’s mission to create the Parc Rives de Seine brand to give this @UNESCO World Heritage Site shape and life – https://t.co/fTjQrjO85p #Paris #design #strategy https://t.co/ztwPDc3dZo
Tweet : Jan 13th 2018 11:05
#Casestudy – For @Danone Light & Free, we set about creating a joyful, dynamic and stylish look and feel to truly reflect the brand’s identity – https://t.co/AfxgF7PSBB #Pentawardwinner2016 #branding #yogurt https://t.co/wxc7tajSqd
Tweet : Jan 12th 2018 12:53
#Casestudy – Helping @Organix to map out the journey for mum through a new identity based on the mantra ‘Real food made with love’ – https://t.co/8YuZt15bqe #nojunk #honestdesign #organix https://t.co/9iX0Yf5tWR
Tweet : Jan 12th 2018 07:40
#Casestudy – Redefining premium at the high end of the @mountgayrum portfolio. Check it out on @creativebrief – https://t.co/VJr1nEYpCW #heritage #craftsmanship #branding #mountgay https://t.co/00NHlUqIJu
Tweet : Jan 11th 2018 14:47
Did @marksandspencer take it too far with the cauliflower steak? Or is this just the fair cost of convenience? (via @BBCNews) https://t.co/eyqg5X5E84 #cauliflowersteak #veggie #veggiesteak #convenience #convenienceretail #vegetarian #M&S #MarksAndSpencer #M+S https://t.co/DBVG58Z1Eh
Tweet : Jan 11th 2018 12:48
#Casestudy – Re-designed the @mydigi brand across all touch points to express new positioning and a sharpened identity – https://t.co/pAHD1QcTfq #whatinspiresyou #cutcomplexity #branding https://t.co/hAVeea5Z9e
Tweet : Jan 10th 2018 17:49
Breaking news.. @DietCoke rebrands in North America - a bold twist on a classic with a new flavour portfolio https://t.co/hOIWawXj4P #cocacola #thecocacolacompany #rebrand #packaging #packagingdesign #revamp #dietcoke #coke https://t.co/SGogXbLlS5
Tweet : Jan 2nd 2018 11:55
A very Happy New Year from all of us @DragonRougeUK - wishing you all success and happiness for 2018! #dragonrouge #2018 #happynewyear #HNY #HNY2018 https://t.co/Kc2WMk3t9j
Tweet : Dec 21st 2017 10:25
#Casestudy - reinventing pulp - creating Minute Maid sub-brand Essential Delight for @TheCocaColaCo in China - connecting with the younger consumer with cute and simple visuals https://t.co/x7v0Y9rt9s #minutemaid #branding #thecocacolacompany #cocacola #juice #subbrand https://t.co/NnEIUIqdNK
Tweet : Dec 20th 2017 10:21
Check out our new our new global instagram account - dragonrouge_creative account - different themes every day for inspiration! #dragonrouge #inspiration #branding #design #branddesign #agencylife https://t.co/3peC9s6M15
Tweet : Dec 19th 2017 08:22
Should Steinhoff shareholders fight to keep it afloat or sell off shares? How much damage has been done to its reputation? Steinhoff's former chair Christo Wiese in the spotlight in @BBCNews https://t.co/p5SYJWj8It #steinhoff #steinhoffinternational
Tweet : Dec 18th 2017 12:10
Branding for Brexit - @DragonRougeUK's views on where brands can go, and becoming beacons of purpose in @TheMarketingSoc https://t.co/5NK0g8ZU3H via @po_st #brexit #brexitimplications #brexitbrands #branding #britishness #britishbrands #brandpurpose https://t.co/tdTvrPYOcx
Tweet : Dec 18th 2017 07:57
RT @TheMarketingSoc: Branding for #brexit @DragonRougeUK on the implications for brands and customers in the coming years https://t.co/XBr2
Tweet : Dec 15th 2017 09:00
Is @PepsiCo's purchase of 100 electric @Tesla trucks a great #csr initiative, or just great tactical #marketing? https://t.co/44qIKOamli #tesla #pepsico #pepsi #csr #sustainability
Tweet : Dec 14th 2017 15:23
Our @DragonRougeUK Growth & Reputation Director James Byrne shares some thoughts on approaches to #placebranding in the modern era in @TransformSays Magazine this week. https://t.co/EJdYgMd2Ps #destinationbranding #branding #brandstrategy https://t.co/0CGrcKuzrW
Tweet : Dec 13th 2017 13:37
#Casestudy - creating a new brand universe for @SofitelNews around the brand idea of "Life is Magnifique' on @creativebrief https://t.co/dfCEPChBRc - https://t.co/r6cVgqtW4x #Sofitel #branding #innovation #hotelbranding #hotelbrands https://t.co/ZwzwR6Yu2n
Tweet : Dec 13th 2017 09:33
#Casestudy - @DragonRougeUK creating @AtkinsAcuity - the advisory business of @atkinsglobal through #brandstrategy, #brandidentity and #internalengagement https://t.co/Cbrf9ItbWj #atkins #branding #dragonrouge https://t.co/qLEEfEFfjx
Tweet : Dec 12th 2017 17:33
RT @JevsDR: ???????????????????? https://t.co/6wVkDpX3PV
Tweet : Dec 12th 2017 15:24
RT @JevsDR: ‘Tell your why’ ???????? https://t.co/2IBXrlSg23
Tweet : Dec 12th 2017 14:58
#CaseStudy - The world's most advanced #lawfirm - @DragonRougeUK's work for @AllenOvery - a great end to end project from brand strategy to visual identity to internal engagement, recruitment strategy and diversity in the workplace https://t.co/6QKiZHhYfy #branding #brandstrategy https://t.co/VdwxuenGFZ
Tweet : Dec 12th 2017 14:03
RT @JevsDR: ‘If your brand was a person, what type of person would you be’? #EBMconf @_EmployerBrand @DragonRougeUK
Tweet : Dec 12th 2017 14:03
RT @TransformSays: Interesting Gen Z insight from research by @DragonRougeUK – they use mobile as an aid, not a hindrance or a crutch #EBMC
Tweet : Dec 12th 2017 11:20
We're at @TransformSays's Employer Brand Management Conference today - enjoying some great sessions - please come and say hi to @jevsDR @DragonRougeUK
Tweet : Dec 8th 2017 11:34
Inspiring session today hearing leading #photojournalist @lynseyaddario and @TimeInc discuss how brands can follow @merckgroup's lead and invest more in CSR and in the truth through collaboration with big publications, at @TheMarketingSoc #csr #corporatesocialresponsibility
Tweet : Dec 7th 2017 12:17
Brands achieving just the right associations - @adidasUK hits the sweet spot with #GenZ - our @DragonRougeUK consultants sharing insight into #GenerationZ at @PANDORA_UK https://t.co/fGseSKp6eH
News : Aug 17th 2017 by James Byrne
We will be speaking at the Sustainable Brands Conference in Copenhagen, October 30th-November 1st 2018. We very much hope to see you there!
News : Feb 4th 2014 by Geraint Jones
We have been shortlisted for both the 2014 Transform Awards & the 2014 Marketing Design Awards for our work with Moscow Exchange & Danone
News : Nov 18th 2013 by Meyric Rawlings
Come and see us at the Sustainable Brands Conference, London, 18th - 19th November 2013
News : Sep 19th 2013 by Meyric Rawlings
Design and Desire, 100% Design, 19th September, 5pm. We'll be in a panel discussion on design, business and influence.
News : Apr 9th 2013 by Meyric Rawlings
This week we celebrated the launch of our new book Business is Beautiful looking at the art of a successful business http://bit.ly/14Mc3Vu
News : Feb 4th 2013 by Meyric Rawlings
Our spring seminar programme is revealed. From brand futures to brand architecture come and share your thoughts http://bit.ly/1153kMG
News : Sep 1st 2012 by Meyric Rawlings
We worked with The Grocer to come up with design concepts transforming milk into an energy and sports drink.
News : Aug 30th 2012 by Meyric Rawlings
Our next Dragon tale event is presented by psychologist and broadcaster, Claudia Hammond, presenter of All in the Mind & Mind Changers.
News : Jul 18th 2012 by Meyric Rawlings
Dragon Rouge creates SWIFT a new corporate communication standard for engaging the stakeholder community.
News : Jul 11th 2012 by Meyric Rawlings
We've set the dates for the next two Dragon Tales - 13 September with Claudia Hammond and 15 November with Leo Hickman.
News : Jun 27th 2012 by Meyric Rawlings
We began work this year to evolve The QCA brand, focusing on their positioning, visual identity and tone of voice.
News : Jun 5th 2012 by Meyric Rawlings
The London event is being launched with specific initial support from Unilever, Dragon Rouge, Forum for the Future and SustainAbility.
News : Apr 24th 2012 by Kerry O'Connor
Savera Dairy wins best newcomer dairy brand. Dragon Rouge worked to bring the UK's first branded dairy Indian range to market.

Carte Noire Selection - Carte Noire Selection
Carte Noire Selection
(Mondelez International)
Carte Noire Selection
Brand strategy, Branding / design, Innovation/NPD/Service Design
CARTE NOIRE widens its product range with Sélection, created by Dragon Rouge
Nov 28th 2017 09:25:25
SeyPearl  - Refreshingly Sechellois
SeyPearl
(Diageo )
Refreshingly Sechellois
Brand strategy, Branding / design
Creating a fresh brand identity for SeyPearl, the range of soft drinks/mixers for Diageo Seychelles
Oct 24th 2017 17:12:07
Babor - Babor Ampoules
Babor
(Babor)
Babor Ampoules
Brand strategy, Branding / design, Innovation/NPD/Service Design
The Famous Babor Ampoules, a total beauty enhancement by DRAGON ROUGE Hamburg
Oct 19th 2017 16:28:45
Carte Noire - Carte Noire
Carte Noire
(Lavazza Coffee)
Carte Noire
Brand strategy, Branding / design, Innovation/NPD/Service Design
Dragon Rouge's Carte Noire wins Pentawards silver award September 2017
Oct 2nd 2017 14:19:09
Johnnie Walker Blue Label - Johnnie Walker Blue Label Mid Autumn Festival Limited Editions (China)
Johnnie Walker Blue Label
(Diageo)
Johnnie Walker Blue Label Mid Autumn Festival Limited Editions (China)
Brand strategy, Branding / design, Innovation/NPD/Service Design
Johnnie Walker Blue Label Mid Autumn Festival Limited Editions (China)
Sep 22nd 2017 10:20:39

Case studies


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