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FutureBrand

Core disciplines: Brand strategy, Branding / design, Innovation/NPD/Service Design

Output:

100%
Customer experience20%
Branding / design40%
Brand strategy20%
Innovation/NPD/Service Design20%

Key facts:

Ownership:

IPG

Number of staff:

501-600

Established:

1999

Turnover:

Not disclosed


Ethos:

Welcome to the creative future company.

We think the future is an exciting place to be. Not the easiest of places to navigate. Fraught with uncertainly and the unknown. We help clients navigate this uncertainly to create a more positive future for their products and brands.

Consumers don’t think or shop in silos. Neither do we. Our expertise extends beyond a typical branding agency, with specialist skills in consumer experience, innovation and consumer journeys – as well as brand strategy and design.

We fuse insight and transformational thinking to help drive relevance and differentiation.
The result? A vision that’s future proof.

Ambition:

Our ambition is simple - to create a more positive future.

Creating the future also underpins our purpose and depends on strong values that have been at the heart of FutureBrand since our foundation in 1999. We are:

Creative - we embrace ideas and are curious. We use our skills of analysis and insight to uncover opportunity.

Adaptable - we're flexible in our approach and value diversity of opinions, ideas, skills and perspectives.

Positive - we're optimists. We value truth and ideas that create affinity, benefit and advocacy.

Entrepreneurial - we're imaginative, take initiative and risks in order to create better results.

Recent highlights:

We have won various awards in the past six months including:

Best visual identity
Best brand experience
Best brand architecture solution
Best naming strategy
Best brand implementation
Best strategic and creative development of a new brand
Best use of copy style/tone of voice


Office locations:

Paris
Milan
Madrid
Geneva
Moscow
New York
San Francisco
Singapore
Shanghai
Hong Kong
Beijing
São Paulo
Buenos Aires
Bogotá
Lima
Mexico City
Santiago de Chile
Sydney
Melbourne

Capabilities:

  • Visual Identity
  • 2D & 3D Packaging Design
  • Innovation, NPD & Service Design
  • Design Campaigns
  • Insights, Trends & Semiotics
  • Brand Strategy
  • Portfolio Strategy & Architecture
  • Naming
  • Luxury Branding
  • Retail & Hospitality Experience
  • Brand & Asset Management

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