dadasd 

Universal Music Group and Brands

Core disciplines: Brand Activation, Branded content, Integrated marketing

TERRITORY

Japan

CHALLENGE

Nature Lab wanted to generate brand awareness for their new Moist Diane: Extra Moist line. 

APPROACH

Through our insight, we discovered that Carly Rae Jepsen was hugely popular with this Japanese target group, so we brought her on board as the global ambassador for Moist Diane shampoo in Japan. The campaign included a TV commercial that showed Carly Rae Jepsen helping a girl get over her boy problems at an airport.

RESULTS

  • 30% increase in product sales
  • Positive reactions across Japanese PR
0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with Universal Music Group and Brands