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FutureBrand

Core disciplines: Brand strategy, Branding / design, Innovation/NPD/Service Design


Rémy Martin
Global recognition for an iconic brand


Brand Strategy - Visual Identity - Brand World - 2D & 3D Packaging - Portolio Strategy

 

 

Challenge

Known throughout the world for its iconic centaur, Rémy Martin is one of the world's most authentic cognac brands. Its presence is strong in the US and China but the brand was lacking modernity, appeal and brand coherence.

Despite its legacy of product superiority, Rémy Martin lacked a strong sense of storytelling and brand engagement with consumers, something other spirit brands were succeeding at brilliantly.

 

 

Solution

FutureBrand turned Rémy Martin into a more consumer-focused brand, that addresses its promise to consumers, and goes beyond its superior quality. We developed a brand idea that works across all the key markets and the products and that is brought to life into a strong and consistent brand universe. 

Furthermore, we rejuvenated and premiumized the flagship product of the brand, VSOP, an icon that hadn’t changed since 2004, but that needed to act as an ambassador to a rejuvinated Rémy Martin brand.

 

 

Results

For the first time in its history, Rémy Martin addressed its audience through one global brand platform, one key visual, one global ad campaign and today, Rémy Martin remains in the top 3 of the cognac brands worldwide.

 

 

“It is only fitting that our new packaging proudly features the quintessential emblem which reminds us to keep our feet on the ground but to always aim for the stars.”

Emma Medina, Vice President Marketing for Rémy Martin in the U.S.

 

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